Yocket is the largest online platform for aspirants planning to study abroad. Every day thousands of students use Yocket to discover courses at international universities, get help applying to them or connect with university officials and alumni.
Yocket is an educational brand primarily focused on working professionals, where-in they want to draw in the most needed and urgent impact of quality content leveraging the power of Memes.
Our Creative team Mind mapped the amazing strategy and created a Meme page with engaging Meme content. Memes of pages were around education and focused on students preparing for GRE, IELTS, and the students who want to study abroad. We also utilized a social media advertising strategy that included promoted posts on the Instagram news feed as well as “dark advertising” — content that feels similar to what would normally appear in a news feed, but that has been specially crafted to appeal to specific audience segments and is used in highly targeted Instagram ads.
Now, the page has an organic engagement rate of 4.5% and 58% of engagement was made by users 20 years or older. In contrast, 59% of in-feed promoted post engagers were 32 years and below.