Introduction:

In the ever-evolving world of digital marketing, creating memorable and engaging campaigns is essential for brands to stand out. At Marque Berry, we specialize in transforming brand narratives into viral sensations through our unique meme marketing strategies. Our innovative approach has proven effective across various industries, from food and entertainment to technology and beyond. This blog explores some of our standout campaigns and the strategies behind their success.

1. Havmor's Valentine's Day Delight

For Havmor’s Valentine’s Day campaign, we crafted a compelling narrative around their special Red Velvet Heartbeat Ice Cream Cake. The objective was to celebrate love and togetherness, enhancing brand engagement with a romantic twist. By leveraging the power of memes, we highlighted the cake’s unique appeal and created a buzz on social media. Our campaign reached 25 million people, garnered 3 million likes, and achieved an engagement rate of 5.2%. This successful approach not only boosted Havmor’s visibility but also solidified its position as a go-to choice for celebrating special moments.

2. ShowTime: A Musical Triumph

The release of “Class,” the music album song associated with the web show “Showtime” on Hotstar, was a significant event. Our campaign aimed to capitalize on the release by engaging meme and music pages on Instagram and Facebook. We created captivating creatives derived from the album video and showcased the show’s affiliation. The result? An impressive reach of 12.3 million, 1.1 million engagements, and 50,000 shares. The campaign’s success was driven by our strategic seeding plan involving 126 pages and leveraging the song's popularity to create a viral sensation.

3. IPL 2024: The Ultimate Cricket Experience

For IPL 2024, our objective was clear: promote the live streaming of matches on Star Sports through meme marketing. By conceptualizing and creating memes based on Star Sports’ IPL 2024 ad film, we integrated current social media trends to enhance virality. Our campaign achieved a remarkable reach of 19.2 million, with 2 million+ likes and 2.2 million overall engagements. The successful seeding plan involving 98 pages with a follower base of 180 million played a crucial role in driving engagement and maximizing visibility.

4. Salaar: A Three-Phase Success

The campaign for the movie “Salaar” was designed to build anticipation for its release on Hotstar. We implemented a three-phase strategy targeting action movie enthusiasts, Prabhas fans, and Hindi-speaking audiences. Phase 1 used teaser clips to create excitement, Phase 2 announced the Hindi version’s release with the hashtag #SalaarOnHotstar, and Phase 3 focused on post-release promotion. The campaign achieved a staggering reach of 91 million, 6.2 million likes, and 7 million+ overall engagements. Our seeding plan involved 544 pages with a total follower base of 523.6 million, driving significant buzz and engagement.

5. MyTeam11: Collaborating with Shikhar Dhawan

The collaboration between MyTeam11 and Shikhar Dhawan aimed to generate curiosity and drive app usage. We distributed a promotional video across social media platforms with the help of influencers, meme pages, and creators. The campaign resulted in 48 million views and 5.2 million likes on Instagram, and 685,274 reach with 5,643 likes on Twitter. Our strategic use of 108 Instagram meme pages, 55 cricket pages, and 105 Twitter pages was instrumental in achieving these results.

6. Amazon Prime Video: Carnival Festival

To promote Prime Video’s Streaming Month, we showcased available titles and highlighted the benefits of a Prime Video subscription. Through 93 posts across 72 OTT-focused pages, we achieved a reach of 3.8 million and over 420,000 likes. Our campaign successfully increased awareness of the shows and encouraged users to explore the content available during the Carnival Festival.

7. Citroen: Driving Brand Awareness

Our campaign for Citroen focused on increasing brand visibility in India by partnering with 1,216 influencers to promote the Citroen C3. We aimed to showcase the car’s features and build brand loyalty through engaging content. The campaign resulted in over 2,000 tweets and a significant increase in brand recognition, helping Citroen establish itself as a notable player in the Indian automotive industry.

8. Alright x Marque Berry: Making “Dude” Go Viral

The collaboration with Alright aimed to make their web series “Dude” viral. By leveraging 150 meme creators and 92 meme pages, we created a buzz that led to over 120 million reach and a 14% engagement rate. The first episode of the web series garnered 21.4 million views, showcasing the effectiveness of our meme-driven strategy in generating interest and driving subscriptions.

9. Flam App: Driving Downloads and Engagement

Our campaign for the Flam App focused on increasing downloads and generating curiosity. Through partnerships with meme pages, content creators, Facebook pages, YouTube channels, and Telegram groups, we achieved over 1.1 million views and 18,580+ sign-ups. The multi-platform approach effectively created buzz and encouraged users to download and engage with the app.

Conclusion:

At Marque Berry, we pride ourselves on crafting innovative and impactful campaigns that resonate with audiences and drive results. By leveraging the power of meme marketing and strategic partnerships, we continue to push the boundaries of digital engagement and help brands achieve their goals. Stay tuned for more exciting case studies and insights into our creative campaigns!

Call to Action:

Want to make your brand the next big thing on social media? Contact Marque Berry today to discover how our meme marketing strategies can elevate your brand and drive engagement.