Memes are hilarious, but do they pay off? If you’re a brand manager staring at a budget spreadsheet, that’s the million-dollar question. The answer: yes, meme marketing delivers ROI—if you know how to measure it. At Marque Berry, we’ve cracked the code, and we’re sharing how to track the impact of your meme campaigns.
The Metrics That Matter
Start with engagement: likes, shares, comments. A meme that gets 500 retweets beats a $1,000 ad with 50 clicks any day. Next, track reach—impressions and views show how far your meme travels. Finally, conversions: clicks to your site, sign-ups, or sales tie it to the bottom line.
Real Results Speak
Take our client, a pet food brand. Their “when your dog hears the treat bag” meme hit 80K views, drove 5K site visits, and bumped sales 15% in a week. We tracked it with UTM links and Google Analytics—hard proof memes work. Engagement isn’t fluff; it’s a pipeline to profit.
Tools You Need
Google Analytics catches site traffic from meme links. Social platforms like X and Instagram offer built-in insights—watch for spikes after a drop. Want deeper data? Use Bitly for trackable URLs. We layer these tools to show clients exactly what’s working.
Beyond the Numbers
ROI isn’t just immediate cash. Memes build brand love—think loyalty, word-of-mouth, repeat buyers. A fitness brand we worked with saw a 20% follower jump from a meme series. That’s long-term value no ad can match.
Measure Smarter with Marque Berry
Don’t guess—know. We turn memes into measurable wins, from viral hits to sales spikes. Ready to see your ROI soar? Contact Marque Berry for a consultation that proves the power of funny.
[Get a Free Consultation] sales@marqueberry.com