meme marketing

Britannia

About the project/ brand.

Britannia the leading fmcg brand approached Marque Berry in the early 2021 to create a brand awareness for its brand GoodDay.

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Strategy

With the celebrity like Karan Johar and Zakir Khan features in the advertisment campaign of Good Day. our community created 1000 memes in a minimalist style with a message that can help the creative go viral.

100+

Influencers

150M+

Followers

5K+

Publishers

20+

Campaigns

Results

The campaign got a reach of 30 Million with 500k likes. The meme made by our community was used 100k times for generating new memes causing factor of viralty for Britannia