Havmor Valentine's Day Campaign Case Study

Introduction:

In celebration of Valentine's Day, Havmor introduced a special product: the Red Velvet Heartbeat Ice Cream Cake. This limited-edition offering was designed to create a unique and romantic experience for couples, highlighting the theme of love and togetherness. The campaign aimed to capture the essence of the occasion and elevate the brand's presence in the market.

Objective:

The primary objective of the campaign was to promote Havmor's Red Velvet Heartbeat Ice Cream Cake by:

• Creating a memorable and romantic experience for couples.
• Enhancing brand engagement through targeted marketing efforts centered around Valentine's Day.
• Increasing awareness and interest in the product.

Results:

• Total Creators Involved: 150
• Achieved Reach: 25 Million
• Achieved Likes: 3 Million
• Engagement Rate: 5.2%

Execution:

Marque Berry crafted a multi-faceted promotional strategy to generate excitement and buzz around the Red Velvet Heartbeat Ice Cream Cake. The campaign was executed through several key steps:

1. Influencer Collaborations:

   • Collaborated with 150 creators to amplify the campaign's reach and engagement.
   • Creators shared their own experiences and romantic moments with the product, creating authentic and relatable content.

2. Social Media Campaigns:

   • Launched targeted campaigns on platforms like Instagram, Facebook, and Twitter.
   • Used hashtags and engaging content to encourage user participation and sharing.

3. Content Creation:

   • Developed visually appealing promotional materials that emphasized the romantic and celebratory essence of the product.
   • Created videos, images, and stories showcasing the product's unique features and its appeal as a Valentine's Day treat.

4. Engagement Tactics:

   • Encouraged couples to share their own moments with the Red Velvet Heartbeat Ice Cream Cake using a dedicated campaign hashtag.
   • Ran contests and giveaways to further drive engagement and interaction with the brand.

5. Performance Monitoring:

   • Continuously monitored the campaign's performance to ensure effective communication and maximum reach.
   • Adjusted strategies as needed based on real-time data and feedback.

Through these efforts, the campaign successfully enhanced Havmor's brand visibility and engagement, making the Red Velvet Heartbeat Ice Cream Cake a popular choice for couples celebrating Valentine's Day.