Background:
The Power of Paanch campaign was executed to promote a new teen drama with superpowers on Hotstar. With a strategic two-phase rollout, the campaign leveraged nostalgic hooks, action-packed storytelling, and powerful social media activations to drive viewership and fan engagement.
Objective:
Execution:
Platform: Instagram, Twitter, Youtube
Phase 1: Launch Buzz (Starting Jan 17)
Phase 2: Mid-Show Hype
Distribution Breakdown
Result
The Power of Paanch campaign effectively combined nostalgia, action, and community engagement to drive massive reach and excitement. Marque Berry’s strategic distribution across diverse content genres ensured strong visibility, fostering conversations around the show and connecting deeply with Gen Z audiences.