Background:
Marque Berry launched a viral meme marketing campaign for "Thukra Ke Mera Pyaar" on Hotstar, using Yashraj Mukhate’s remix to drive engagement. The campaign focused on relatable meme content to capture audience attention and amplify the show's reach.
Objective:
Execution:
Platform: Instagram
Performance Highlights
Instagram Performance Metrics:
Result
The Yashraj Mukhate campaign for "Thukra Ke Mera Pyaar" on Hotstar demonstrated how meme marketing drives reach and engagement. Through viral trends and meme page partnerships, Marque Berry amplified the show’s visibility, showcasing their expertise in culturally relevant and impactful marketing strategies.